Privacy Policy

1. Scope of This Policy

This Policy describes, generally, how we handle and process personal information relating to:

• The users of our websites (including www.greatflorida.com and all franchised location landing pages and subdomains) and associated services that link to this privacy notice (collectively, the “Website”);
• Our former, current, and prospective customers, insureds, partners, vendors, and independent contractors;
• Individuals who communicate with us; and
• Individuals who use our services and individuals whose personal information we receive in providing the services.

This Policy does not apply to the personal information we process relating to our employees and non-employee workers whose personal information is subject to different policies.

Our collection, use, disclosure, and processing of personal information about individuals will vary depending upon the circumstances.

In this Policy, our use of the term “personal information” includes other similar terms under applicable privacy laws—such as “personal data” and “personally identifiable information.” In general, personal information includes any information that identifies, relates to, describes, or is reasonably capable of being associated, linked, or linkable with a particular individual.

2. Information We Collect

We may collect and process the following categories of personal information:

• Identifiers — such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, or other similar identifiers.
• Protected classifications — characteristics of protected classifications under state or federal law, such as gender, marital status, and age.
• Service-related information — information necessary to provide our services, including prior and current insurance policy documents and personal inspections.
• Internet & network activity — browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement, as well as geolocation data.
• Third-party sources — information from public databases, joint marketing partners, social media platforms (including from people with whom you are friends or otherwise connected), and other third parties.
• Voluntarily submitted information — including but not limited to your driver’s license number/state ID card, passport number, and phone number.
• Event participation — your participation in marketing and other events.
• Communications data — our communications with you, including whether you opened an email that we sent to you, clicked on any links contained in the email, and information about the device you used to do so.

We may collect this information from you and from the following categories of sources: Franchisees and Affiliates, Advertising Networks, Data Analytics Providers, Property Appraiser Websites, Operating Systems, Social Media Networks, and Data Brokers.

Sensitive Information

Unless we specifically request or invite it as discussed above, we ask that you not send or otherwise disclose to us your racial or ethnic origin, political opinions, religion or other beliefs, health information, or trade union membership. In those cases where we may request or invite you to provide the foregoing information, we will only do so with your express consent, in accordance with applicable data protection law requirements. Where you provide us with such information without a request from GreatFlorida, we reserve the right (but do not have any obligation) to erase any such information at our discretion.

3. Information We Collect About Your Use of Our Website

When you visit the Website, certain personal information may be passively collected—meaning it is gathered without your actively providing it—including:

• Log Information: Information about your use of our Website, including your IP address, location data, browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us, referring or exit website address, internet service provider, date/time stamp, operating system, locale and language preferences, and system configuration information.
• Device Information: We collect information about the computer or mobile device you use to access our Website, including the hardware model, operating system and version, and unique device identifiers.
• Cookies & Tracking Technologies: We use different technologies to collect information, including cookies and web beacons. Through the use of a cookie, we also may automatically collect information about your online activity on our site, such as the web pages you visit, the links you click, and the searches you conduct on our site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on the Website.
• Other Technologies: We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of the Website. We also may include web beacons in promotional email messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer, improve the Website and your experience, see which areas and features are popular, and count visits.

Technologies Used for Automatic Information Collection

• Google Analytics. We may use Google Analytics provided by Google Inc. Google Analytics uses cookies to collect information such as details about the operating system and browser that you use, your IP address, the website you previously accessed (referrer URL), and the date and time of your visit to the Website. We are able to track your usage patterns with the help of cookies. The information generated by cookies about the use of the Website is transmitted to a Google server, which may be located within or outside of the United States, and stored there. Google will use this information to evaluate your use of the Website. Google may transfer this data to third parties insofar as it is required to do so by law or in order that data may be processed on Google’s behalf. By accepting this Policy, you consent to the processing of your data by Google. You can learn about how Google Analytics collects and processes data here.
• Cookies. When you visit our Website, we may assign your device one or more cookies to facilitate access to our site and to personalize your online experience. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. Cookies can be either session cookies or persistent cookies. A session cookie expires when you close your browser and is used to make it easier for you to navigate our Website. A persistent cookie remains on your hard drive for an extended period of time. We may allow our authorized service providers to serve cookies from our Website to assist us in various activities, such as analyzing and researching the effectiveness of our site, content, and advertising. You may delete or decline cookies by changing your browser settings (click “Help” in the toolbar of most browsers for instructions). If you do so, some of the features and services of our Website may not function properly.
• Meta Pixel. We use the Meta pixel, which is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on the Website. We have a pixel code on the header of the Website. When someone visits the Website and takes an action (like completing a form), the pixel is triggered and reports this action. By accepting this Policy, you consent to the processing of your data by Meta.

4. SMS / Text Message Compliance

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. This excludes text messaging opt-in data and consent, which will not be shared with any third parties. All mobile information is collected by and used exclusively by the GreatFlorida Insurance Franchisee, an independently owned and operated insurance agency business.

6. How We Use Your Personal Information

While the purposes for which we may process personal data will vary depending upon the circumstances, in general we use personal information for the purposes set forth below. We may use information that we collect about you to:

• Conduct marketing activities, including helping us create and deliver content most relevant and impactful to you, and develop, measure, and improve the effectiveness of our marketing campaigns (if you prefer that we not contact you in this manner, please follow the opt-out instructions elsewhere in this Policy);
• Perform research and analysis about your use of, or interest in, the Website;
• Provide you with customer support, or otherwise contact you in response to your requests, comments, and questions;
• Facilitate short-term, transient use, including but not limited to nonpersonalized advertising;
• Perform services on behalf of GreatFlorida, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services; providing quotes for insurance and following up in the sales pipeline/process;
• Administer surveys, sweepstakes, promotions, and contests;
• Enforce our terms and conditions;
• Manage our business and perform functions as otherwise described to you at the time of collection;
• Provide training;
• Defend our legal rights;
• Comply with our legal requirements;
• Carry out any other purpose described to you at the time the information was collected;
• Respond to your inquiries: when you contact us, we may ask you to provide or confirm personal information so that we can respond to your request; and
• Send newsletters, push notifications, or marketing or promotional communications.

We may also use your information in other ways if you consent to those uses.

7. How We Share Your Personal Information

We share your personal information as necessary to provide the services you request, including with insurance carriers and service providers, when required by law, to protect rights and safety, and with your consent.

In addition to sharing your personal information with our franchisees and affiliates, we may share personal information with our service providers, vendors, and consultants that perform certain services on our behalf. These services may include customer relationship management software, website hosting, web forms for questionnaires, email marketing, providing customer service, performing business and operations analysis, and supporting our Website. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.

We also may disclose your information in the following circumstances:

• Your personal information may be shared for legal reasons (e.g., to prevent crime or fraud, or to comply with a court order or legislation) or with your consent;
• To enforce our terms and conditions or other agreements or policies;
• In connection with, or during negotiations of, a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy;
• When you provide us with your consent to share your information with third parties.

Third-Party Privacy Policies

Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling, and disclosure of your personal information once we have shared it with those third parties as described in this Policy. If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties. These entities or their servers may be located either inside or outside the United States.

Aggregated and Non-Personal Information

We may share aggregated and non-personal information we collect under any of the circumstances set forth in this Policy. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties.

8. Your Privacy Rights

How You Can Access Your Information

You may request to have all of your personal information collected by us removed from our database by emailing a request to corporate@greatflorida.com. We will remove such information as soon as practicable; however, we may still retain certain information associated with your account for analytical purposes and record-keeping integrity, as well as to prevent fraud, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our Website, or take other actions otherwise permitted by applicable law. In addition, if certain information has already been provided to third parties as described in this Policy, retention of that information will be subject to those third parties’ policies.

Your Choices About Collection and Use of Your Information

You can choose not to provide us with certain information, but that may result in you being unable to use certain features of our Website because such information may be required in order for you to participate in a survey or ask us questions.

Opt-Out

At any time you can choose to no longer receive marketing or promotional emails or newsletters from us by selecting the “Opt-Out” link found in the footer of the communication. Please note that changing information in your account, or otherwise opting out of receipt of promotional email communications, will only affect future activities or communications from us. If we have already provided your information to a third party before you changed your preferences, you may have to change your preferences directly with that third party.

Even if you opt out of receiving marketing or promotional communications, you may continue to receive other types of transactional and relationship email communications, such as service announcements, notifications relating to your account, and surveys.

9. Data Retention

Our retention periods for personal data are based on our business needs and legal requirements. We retain your personal information for the period necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose, unless a longer retention period is required or permitted by law or defined in an agreement. We may retain personal information for longer where required by our regulatory obligations or professional indemnity obligations, or where we believe it is necessary to establish, defend, or protect our legal rights and interests or those of others.

We will also retain usage data for internal analysis, to strengthen security, or to improve the functionality of our services.

10. Transfer of Your Personal Information

Your information, including personal information, is processed at the GreatFlorida operating offices and in any other places where the parties involved in the processing are located. This means that this information may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

11. Children’s Privacy

GreatFlorida does not knowingly collect personal information from children under 18 without the express consent of the parent or legal guardian. If you are under 18, do not use or provide any information to GreatFlorida, use the Website, or provide any information about yourself to us, including your name, address, telephone number, or email address.

If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us:

12. Links to Other Websites

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. For your convenience, we may offer links to online tools which allow you to share content from our Website with third parties or sites of your choosing, such as Facebook/Meta, X (formerly Twitter), Google, or AddThis. Your use of such tools, sometimes called “widgets,” is subject to the privacy policy applicable to the tool or widget that you use. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. No Rights of Third Parties

This Policy does not create rights enforceable by third parties.

14. Changes to This Policy

We may modify this Policy from time to time and will notify you of any updates by posting the revised Policy on our Website. The “Last updated” date set forth at the top indicates the last time we revised this Policy. We encourage you to review the Policy each time you visit our Website to see if it has been updated since your last visit.

15. Contact Us

If you have any questions about this Policy or our privacy practices, please contact us: